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10 merged results for "Brand Equity"

Partial results: at least one source did not answer. Available results are shown rather than treating an upstream outage as zero matches.

1. Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience

   Z. Lamberto Zollo, R. Filieri, R. Riccardo Rialti, S. Sukki Yoon · 2020 · Journal of Business Research

   limited evidence Transparent signal score 43/100 · policy 1.0.0

   Found in hal · DOI 10.1016/j.jbusres.2020.05.001

   Show all credibility signals

   • cautionDOI registered: No matching Crossref record was present in this response. Source: Crossref; license: CC0 metadata
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   • not scoredRetraction Watch retraction: No retraction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
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   • not scoredOpen access status: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
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   • cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

2. The Role of Brand Equity in a New Rebranding Strategy of a Private Label Brand

   C. Marques, R.V. Da Silva, N.S. Davcik, R.T. Faria · 2020 · Journal of Business Research

   limited evidence Transparent signal score 45/100 · policy 1.0.0

   Found in hal · DOI 10.1016/j.jbusres.2020.06.022

   Show all credibility signals

   • cautionDOI registered: No matching Crossref record was present in this response. Source: Crossref; license: CC0 metadata
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   • supportingOpen access status: Normalized open-access status: open. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
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   • cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

3. The impact of brand equity on vertical integration in franchise systems

   Mohammad Kayed, Manish Kacker, Ruhai Wu, Farhad Sadeh · 2025 · Journal of Retailing

   limited evidence Transparent signal score 45/100 · policy 1.0.0

   Found in hal · DOI 10.1016/j.jretai.2025.01.007

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   • cautionDOI registered: No matching Crossref record was present in this response. Source: Crossref; license: CC0 metadata
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   • supportingOpen access status: Normalized open-access status: open. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
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   • not scoredPublication version: A publication version was supplied but is not scored. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
   • cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

4. Brand equity and firm performance: the complementary role of corporate social responsibility

   Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin · 2019 · Journal of Brand Management

   limited evidence Transparent signal score 43/100 · policy 1.0.0

   Found in hal · DOI 10.1057/s41262-019-00155-9

   Show all credibility signals

   • cautionDOI registered: No matching Crossref record was present in this response. Source: Crossref; license: CC0 metadata
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   • not scoredOpen access status: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
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   • cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

5. Strategic approaches for pharmaceutical distributors to create brand equity in the unorganized pharma retail industry in emerging economies

   Pradeep Kumar Ponnamma Divakaran · 2024 · International Journal of Pharmaceutical and Healthcare Marketing

   limited evidence Transparent signal score 43/100 · policy 1.0.0

   Found in hal · DOI 10.1108/ijphm-04-2023-0029

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   • cautionDOI registered: No matching Crossref record was present in this response. Source: Crossref; license: CC0 metadata
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   • not scoredOpen access status: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
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   • cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

6. The Effect of Social Media Communication on Purchase Intentions with Brand Equity and Brand Attitude as Mediator

   Anindita Nadia Amiroh, Arif Hartono · 2024 · Asian Journal of Economics, Business and Accounting

   limited evidence Transparent signal score 45/100 · policy 1.0.0

   Found in hal · DOI 10.9734/ajeba/2024/v24i31256

   Show all credibility signals

   • cautionDOI registered: No matching Crossref record was present in this response. Source: Crossref; license: CC0 metadata
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   • not scoredRetraction Watch retraction: No retraction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
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   • not scoredRetraction Watch reinstatement: No reinstatement notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
   • supportingOpen access status: Normalized open-access status: open. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
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   • not scoredPublication version: A publication version was supplied but is not scored. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
   • cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

7. A Quantitative Assessment of the Influence of Brand Equity on Customer Retention in the Medical Aid Industry: Empirical Evidence from Premier Service Medical Aid Society in Zimbabwe

   Gerald Munyoro, Felix Maponga · 2026 · Asian Journal of Economics, Business and Accounting

   limited evidence Transparent signal score 48/100 · policy 1.0.0

   Found in hal · no DOI

   Show all credibility signals

   • not scoredDOI registered: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
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   • cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

8. Building brand equity with environmental communication: an empirical investigation in France

   Florence Benoît-Moreau, Béatrice Parguel · 2011 · EuroMed Journal of Business

   uncertain Transparent signal score 50/100 · policy 1.0.0

   Found in hal · no DOI

   Show all credibility signals

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   • supportingOpen access status: Normalized open-access status: open. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
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   • cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

9. Country of origin effects on customer-based brand equity in product categories of Chinese brands

   Xiaoxuan Yang · 2023

   limited evidence Transparent signal score 48/100 · policy 1.0.0

   Found in hal · no DOI

   Show all credibility signals

   • not scoredDOI registered: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
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   • cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

10. The Mediating Role of Brand Equity in Social Media Marketing, Brand Trust, and Purchase Intention: Evidence from Bangladesh

    Mrinal Kanti Das, Tarun Sen, Apurbo Sarker, Mazharul Haque Jubaed · 2026 · Asian Journal of Economics, Finance and Management

    limited evidence Transparent signal score 48/100 · policy 1.0.0

    Found in hal · no DOI

    Show all credibility signals

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    • cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer