Attempts to more effectively target ethnic minority customers: the case of HSBC and its South Asian business unit in the UK

Shiv Chaudhry, Dave Crick

Open source

DOI: 10.1002/jsc.698
Published: 2004-11
Container: Strategic Change
Publisher: Wiley
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1002/jsc.698,
  title = {Attempts to more effectively target ethnic minority customers: the case of HSBC and its South Asian business unit in the UK},
  author = {Shiv Chaudhry and Dave Crick},
  year = {2004},
  journal = {Strategic Change},
  doi = {10.1002/jsc.698},
  url = {https://doi.org/10.1002/jsc.698}
}

RIS

TY  - JOUR
TI  - Attempts to more effectively target ethnic minority customers: the case of HSBC and its South Asian business unit in the UK
AU  - Shiv Chaudhry
AU  - Dave Crick
PY  - 2004
JO  - Strategic Change
DO  - 10.1002/jsc.698
UR  - https://doi.org/10.1002/jsc.698
ER  -

APA

Chaudhry, S., & Crick, D. (2004). Attempts to more effectively target ethnic minority customers: the case of HSBC and its South Asian business unit in the UK. Strategic Change. https://doi.org/10.1002/jsc.698

Source records

crossref · retrieved 2026-09-25T05:11:01.764Z