An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire

Devon DelVecchio, Timothy B. Heath

Open source

DOI: 10.1002/mar.20247
Published: 2008-09-11
Container: Psychology & Marketing
Publisher: Wiley
Open access: unknown

Credibility signals

uncertain Score 64/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

supportingDOI registered: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
supportingDOI resolves: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
not scoredDirectory of Open Access Journals: No matching DOAJ record was present in this response. No allow-list match; this is not evidence of low credibility. Source: DOAJ; license: CC0
not scoredMEDLINE indexed: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredOpenAlex core source: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredKnown publisher allow-list: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredROR affiliation: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredRetraction Watch retraction: No retraction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch expression of concern: No expression of concern notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch correction: No correction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch reinstatement: No reinstatement notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredOpen access status: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication license: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication version: A publication version was supplied but is not scored. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
supportingMetadata completeness: All 6 scored descriptive metadata groups are present. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

Cite this work

BibTeX

@article{allodium:10.1002/mar.20247,
  title = {An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire},
  author = {Devon DelVecchio and Timothy B. Heath},
  year = {2008},
  journal = {Psychology \&amp; Marketing},
  doi = {10.1002/mar.20247},
  url = {https://doi.org/10.1002/mar.20247}
}

RIS

TY  - JOUR
TI  - An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire
AU  - Devon DelVecchio
AU  - Timothy B. Heath
PY  - 2008
JO  - Psychology &amp; Marketing
DO  - 10.1002/mar.20247
UR  - https://doi.org/10.1002/mar.20247
ER  -

APA

DelVecchio, D., & Heath, T. B. (2008). An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire. Psychology & Marketing. https://doi.org/10.1002/mar.20247

Source records

crossref · retrieved 2026-11-11T01:51:03.864Z