<i>Retracted</i>: Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
- DOI
- 10.1002/mar.20375
- Published
- 2010-12
- Container
- Psychology & Marketing
- Publisher
- Wiley
- Open access
- unknown
Credibility signals
serious concern Score 23/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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- supportingDOI registered: A matching record was returned by Crossref.
- supportingDOI resolves: A matching record was returned by Crossref.
- not scoredDirectory of Open Access Journals: No matching DOAJ record was present in this response. No allow-list match; this is not evidence of low credibility.
- not scoredMEDLINE indexed: Not checked or no result supplied; no credibility inference made.
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- not scoredKnown publisher allow-list: Not checked or no result supplied; no credibility inference made.
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- serious concernRetraction Watch retraction: 1 retraction notice matched this DOI.
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- cautionMetadata completeness: 5 of 6 scored descriptive metadata groups are present; missing fields increase uncertainty.
Cite this work
BibTeX
@article{allodium:10.1002/mar.20375,
title = {<i>Retracted</i>: Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness},
year = {2010},
journal = {Psychology \& Marketing},
doi = {10.1002/mar.20375},
url = {https://doi.org/10.1002/mar.20375}
}RIS
TY - JOUR TI - <i>Retracted</i>: Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness PY - 2010 JO - Psychology & Marketing DO - 10.1002/mar.20375 UR - https://doi.org/10.1002/mar.20375 ER -
APA
<i>Retracted</i>: Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness. (2010). Psychology & Marketing. https://doi.org/10.1002/mar.20375
Source records
- crossref · retrieved 2026-09-25T18:49:24.658Z