The Impact of Danmaku Ritual Types on User Digital Engagement in Video-Based Social Media: The Moderating Role of Influencer Types and Domains
- DOI
- 10.1002/mar.70003
- Published
- 2025-10
- Container
- Psychology and Marketing
- Publisher
- Not recorded
- Open access
- no
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Cite this work
BibTeX
@article{allodium:10.1002/mar.70003,
title = {The Impact of Danmaku Ritual Types on User Digital Engagement in Video-Based Social Media: The Moderating Role of Influencer Types and Domains},
author = {Xuebing Dong and Biao Wang and Wenting Chu and Raffaele Filieri and Junyun Liao},
year = {2025},
journal = {Psychology and Marketing},
doi = {10.1002/mar.70003},
url = {https://doi.org/10.1002/mar.70003}
}RIS
TY - JOUR TI - The Impact of Danmaku Ritual Types on User Digital Engagement in Video-Based Social Media: The Moderating Role of Influencer Types and Domains AU - Xuebing Dong AU - Biao Wang AU - Wenting Chu AU - Raffaele Filieri AU - Junyun Liao PY - 2025 JO - Psychology and Marketing DO - 10.1002/mar.70003 UR - https://doi.org/10.1002/mar.70003 ER -
APA
Dong, X., Wang, B., Chu, W., Filieri, R., & Liao, J. (2025). The Impact of Danmaku Ritual Types on User Digital Engagement in Video-Based Social Media: The Moderating Role of Influencer Types and Domains. Psychology and Marketing. https://doi.org/10.1002/mar.70003
Source records
- hal · retrieved 2026-09-27T01:15:58.328Z