The Role of Social Networks in Online Marketing and Measurement of Their Effectiveness – The Case Study

Hana Mohelska, Marcela Sokolova

Open source

DOI: 10.1007/978-3-030-02131-3_2
Published: 2018
Container: Lecture Notes in Computer Science
Publisher: Springer International Publishing
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1007/978-3-030-02131-3_2,
  title = {The Role of Social Networks in Online Marketing and Measurement of Their Effectiveness – The Case Study},
  author = {Hana Mohelska and Marcela Sokolova},
  year = {2018},
  journal = {Lecture Notes in Computer Science},
  doi = {10.1007/978-3-030-02131-3_2},
  url = {https://doi.org/10.1007/978-3-030-02131-3_2}
}

RIS

TY  - JOUR
TI  - The Role of Social Networks in Online Marketing and Measurement of Their Effectiveness – The Case Study
AU  - Hana Mohelska
AU  - Marcela Sokolova
PY  - 2018
JO  - Lecture Notes in Computer Science
DO  - 10.1007/978-3-030-02131-3_2
UR  - https://doi.org/10.1007/978-3-030-02131-3_2
ER  -

APA

Mohelska, H., & Sokolova, M. (2018). The Role of Social Networks in Online Marketing and Measurement of Their Effectiveness – The Case Study. Lecture Notes in Computer Science. https://doi.org/10.1007/978-3-030-02131-3_2

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crossref · retrieved 2026-09-25T00:24:52.496Z