Role of Channel Characteristics of the New Retail Model on Brand Loyalty

Chunliu Gu, Tianmei Wang

Open source

DOI: 10.1007/978-3-031-32302-7_16
Published: 2023
Container: Lecture Notes in Business Information Processing
Publisher: Springer Nature Switzerland
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1007/978-3-031-32302-7_16,
  title = {Role of Channel Characteristics of the New Retail Model on Brand Loyalty},
  author = {Chunliu Gu and Tianmei Wang},
  year = {2023},
  journal = {Lecture Notes in Business Information Processing},
  doi = {10.1007/978-3-031-32302-7_16},
  url = {https://doi.org/10.1007/978-3-031-32302-7_16}
}

RIS

TY  - JOUR
TI  - Role of Channel Characteristics of the New Retail Model on Brand Loyalty
AU  - Chunliu Gu
AU  - Tianmei Wang
PY  - 2023
JO  - Lecture Notes in Business Information Processing
DO  - 10.1007/978-3-031-32302-7_16
UR  - https://doi.org/10.1007/978-3-031-32302-7_16
ER  -

APA

Gu, C., & Wang, T. (2023). Role of Channel Characteristics of the New Retail Model on Brand Loyalty. Lecture Notes in Business Information Processing. https://doi.org/10.1007/978-3-031-32302-7_16

Source records

crossref · retrieved 2026-09-25T06:44:12.127Z