“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality

Gwarlann de Kerviler, Nico Heuvinck, Elodie Gentina

Open source

DOI: 10.1007/s10551-021-04779-3
Published: 2021-03-15
Container: Journal of Business Ethics
Publisher: Springer Science and Business Media LLC
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1007/s10551-021-04779-3,
  title = {“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality},
  author = {Gwarlann de Kerviler and Nico Heuvinck and Elodie Gentina},
  year = {2021},
  journal = {Journal of Business Ethics},
  doi = {10.1007/s10551-021-04779-3},
  url = {https://doi.org/10.1007/s10551-021-04779-3}
}

RIS

TY  - JOUR
TI  - “Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality
AU  - Gwarlann de Kerviler
AU  - Nico Heuvinck
AU  - Elodie Gentina
PY  - 2021
JO  - Journal of Business Ethics
DO  - 10.1007/s10551-021-04779-3
UR  - https://doi.org/10.1007/s10551-021-04779-3
ER  -

APA

Kerviler, G. D., Heuvinck, N., & Gentina, E. (2021). “Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality. Journal of Business Ethics. https://doi.org/10.1007/s10551-021-04779-3

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crossref · retrieved 2026-11-09T18:53:37.304Z