Bet More - But Only with Me: Role of Celebrity Endorsers in Sports Betting Advertising.

Han W, Saunak VV

DOI: 10.1007/s10899-025-10399-7
Published: 2025 Dec
Container: Journal of gambling studies
Publisher: Not recorded
Open access: yes

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limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.1007/s10899-025-10399-7,
  title = {Bet More - But Only with Me: Role of Celebrity Endorsers in Sports Betting Advertising.},
  author = {Han W and Saunak VV},
  year = {2025},
  journal = {Journal of gambling studies},
  doi = {10.1007/s10899-025-10399-7},
  url = {https://doi.org/10.1007/s10899-025-10399-7}
}

RIS

TY  - JOUR
TI  - Bet More - But Only with Me: Role of Celebrity Endorsers in Sports Betting Advertising.
AU  - Han W
AU  - Saunak VV
PY  - 2025
JO  - Journal of gambling studies
DO  - 10.1007/s10899-025-10399-7
UR  - https://doi.org/10.1007/s10899-025-10399-7
ER  -

APA

W, H., & VV, S. (2025). Bet More - But Only with Me: Role of Celebrity Endorsers in Sports Betting Advertising.. Journal of gambling studies. https://doi.org/10.1007/s10899-025-10399-7

Source records

pubmed · retrieved 2026-09-27T11:03:19.871Z