Attribute ratings and their impact on attraction and compromise effects

Pronobesh Banerjee, Krishanu Rakshit, Sanjay Mishra, Tamara Masters

Open source

DOI: 10.1007/s11002-024-09716-8
Published: 2024-01-25
Container: Marketing Letters
Publisher: Springer Science and Business Media LLC
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1007/s11002-024-09716-8,
  title = {Attribute ratings and their impact on attraction and compromise effects},
  author = {Pronobesh Banerjee and Krishanu Rakshit and Sanjay Mishra and Tamara Masters},
  year = {2024},
  journal = {Marketing Letters},
  doi = {10.1007/s11002-024-09716-8},
  url = {https://doi.org/10.1007/s11002-024-09716-8}
}

RIS

TY  - JOUR
TI  - Attribute ratings and their impact on attraction and compromise effects
AU  - Pronobesh Banerjee
AU  - Krishanu Rakshit
AU  - Sanjay Mishra
AU  - Tamara Masters
PY  - 2024
JO  - Marketing Letters
DO  - 10.1007/s11002-024-09716-8
UR  - https://doi.org/10.1007/s11002-024-09716-8
ER  -

APA

Banerjee, P., Rakshit, K., Mishra, S., & Masters, T. (2024). Attribute ratings and their impact on attraction and compromise effects. Marketing Letters. https://doi.org/10.1007/s11002-024-09716-8

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crossref · retrieved 2026-09-26T04:14:40.932Z