Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

Juha Karvanen, Ari Rantanen, Lasse Luoma

Open source

DOI: 10.1007/s11129-014-9148-4
Published: 2014-07-08
Container: Quantitative Marketing and Economics
Publisher: Springer Science and Business Media LLC
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1007/s11129-014-9148-4,
  title = {Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity},
  author = {Juha Karvanen and Ari Rantanen and Lasse Luoma},
  year = {2014},
  journal = {Quantitative Marketing and Economics},
  doi = {10.1007/s11129-014-9148-4},
  url = {https://doi.org/10.1007/s11129-014-9148-4}
}

RIS

TY  - JOUR
TI  - Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
AU  - Juha Karvanen
AU  - Ari Rantanen
AU  - Lasse Luoma
PY  - 2014
JO  - Quantitative Marketing and Economics
DO  - 10.1007/s11129-014-9148-4
UR  - https://doi.org/10.1007/s11129-014-9148-4
ER  -

APA

Karvanen, J., Rantanen, A., & Luoma, L. (2014). Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity. Quantitative Marketing and Economics. https://doi.org/10.1007/s11129-014-9148-4

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crossref · retrieved 2026-09-25T03:02:20.005Z