360-Grad-Touchpoint-Management — Muss unsere Marke jetzt twittern?

Christoph Spengler, Werner Wirth, Renzo Sigrist

Open source

DOI: 10.1007/s11621-010-0022-9
Published: 2010-04
Container: Marketing Review St. Gallen
Publisher: Springer Science and Business Media LLC
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1007/s11621-010-0022-9,
  title = {360-Grad-Touchpoint-Management — Muss unsere Marke jetzt twittern?},
  author = {Christoph Spengler and Werner Wirth and Renzo Sigrist},
  year = {2010},
  journal = {Marketing Review St. Gallen},
  doi = {10.1007/s11621-010-0022-9},
  url = {https://doi.org/10.1007/s11621-010-0022-9}
}

RIS

TY  - JOUR
TI  - 360-Grad-Touchpoint-Management — Muss unsere Marke jetzt twittern?
AU  - Christoph Spengler
AU  - Werner Wirth
AU  - Renzo Sigrist
PY  - 2010
JO  - Marketing Review St. Gallen
DO  - 10.1007/s11621-010-0022-9
UR  - https://doi.org/10.1007/s11621-010-0022-9
ER  -

APA

Spengler, C., Wirth, W., & Sigrist, R. (2010). 360-Grad-Touchpoint-Management — Muss unsere Marke jetzt twittern?. Marketing Review St. Gallen. https://doi.org/10.1007/s11621-010-0022-9

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crossref · retrieved 2026-09-25T11:13:21.516Z