Pandemics and marketing: insights, impacts, and research opportunities.

Das G, Jain SP, Maheswaran D, Slotegraaf RJ, Srinivasan R

DOI: 10.1007/s11747-021-00786-y
Published: 2021
Container: Journal of the Academy of Marketing Science
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1007/s11747-021-00786-y,
  title = {Pandemics and marketing: insights, impacts, and research opportunities.},
  author = {Das G and Jain SP and Maheswaran D and Slotegraaf RJ and Srinivasan R},
  year = {2021},
  journal = {Journal of the Academy of Marketing Science},
  doi = {10.1007/s11747-021-00786-y},
  url = {https://doi.org/10.1007/s11747-021-00786-y}
}

RIS

TY  - JOUR
TI  - Pandemics and marketing: insights, impacts, and research opportunities.
AU  - Das G
AU  - Jain SP
AU  - Maheswaran D
AU  - Slotegraaf RJ
AU  - Srinivasan R
PY  - 2021
JO  - Journal of the Academy of Marketing Science
DO  - 10.1007/s11747-021-00786-y
UR  - https://doi.org/10.1007/s11747-021-00786-y
ER  -

APA

G, D., SP, J., D, M., RJ, S., & R, S. (2021). Pandemics and marketing: insights, impacts, and research opportunities.. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-021-00786-y

Source records

pubmed · retrieved 2026-11-10T19:11:36.344Z