The role of novel instruments of brand communication and brand image in building consumers' brand preference and intention to visit wineries.
- DOI
- 10.1007/s12144-021-02656-w
- Published
- 2022 Jan 7
- Container
- Current psychology (New Brunswick, N.J.)
- Publisher
- Not recorded
- Open access
- yes
Credibility signals
limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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Cite this work
BibTeX
@article{allodium:10.1007/s12144-021-02656-w,
title = {The role of novel instruments of brand communication and brand image in building consumers' brand preference and intention to visit wineries.},
author = {Gómez-Rico M and Molina-Collado A and Santos-Vijande ML and Molina-Collado MV and Imhoff B},
year = {2022},
journal = {Current psychology (New Brunswick, N.J.)},
doi = {10.1007/s12144-021-02656-w},
url = {https://doi.org/10.1007/s12144-021-02656-w}
}RIS
TY - JOUR TI - The role of novel instruments of brand communication and brand image in building consumers' brand preference and intention to visit wineries. AU - Gómez-Rico M AU - Molina-Collado A AU - Santos-Vijande ML AU - Molina-Collado MV AU - Imhoff B PY - 2022 JO - Current psychology (New Brunswick, N.J.) DO - 10.1007/s12144-021-02656-w UR - https://doi.org/10.1007/s12144-021-02656-w ER -
APA
M, G., A, M., ML, S., MV, M., & B, I. (2022). The role of novel instruments of brand communication and brand image in building consumers' brand preference and intention to visit wineries.. Current psychology (New Brunswick, N.J.). https://doi.org/10.1007/s12144-021-02656-w
Source records
- pubmed · retrieved 2026-09-26T08:35:43.771Z
- europe-pmc · retrieved 2026-09-26T08:35:43.791Z