Virtual influencer effects in China's Gen Z market: How core characteristics and dual moderation shape purchase intentions.

Wang Y, Huam HT, Hamid ABA

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DOI: 10.1016/j.actpsy.2025.105477
Published: 2025 Sep
Container: Acta psychologica
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.1016/j.actpsy.2025.105477,
  title = {Virtual influencer effects in China's Gen Z market: How core characteristics and dual moderation shape purchase intentions.},
  author = {Wang Y and Huam HT and Hamid ABA},
  year = {2025},
  journal = {Acta psychologica},
  doi = {10.1016/j.actpsy.2025.105477},
  url = {https://doi.org/10.1016/j.actpsy.2025.105477}
}

RIS

TY  - JOUR
TI  - Virtual influencer effects in China's Gen Z market: How core characteristics and dual moderation shape purchase intentions.
AU  - Wang Y
AU  - Huam HT
AU  - Hamid ABA
PY  - 2025
JO  - Acta psychologica
DO  - 10.1016/j.actpsy.2025.105477
UR  - https://doi.org/10.1016/j.actpsy.2025.105477
ER  -

APA

Y, W., HT, H., & ABA, H. (2025). Virtual influencer effects in China's Gen Z market: How core characteristics and dual moderation shape purchase intentions.. Acta psychologica. https://doi.org/10.1016/j.actpsy.2025.105477

Source records

pubmed · retrieved 2026-09-25T04:09:43.151Z
europe-pmc · retrieved 2026-09-25T04:09:43.196Z
doaj · retrieved 2026-09-25T04:09:43.147Z