A new era of rivalry for human influencers: Leveraging opportunities of virtual influencers for digital marketing strategies.
- DOI
- 10.1016/j.actpsy.2025.106196
- Published
- 2026 Mar
- Container
- Acta psychologica
- Publisher
- Not recorded
- Open access
- unknown
Credibility signals
limited evidence Score 43/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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Cite this work
BibTeX
@article{allodium:10.1016/j.actpsy.2025.106196,
title = {A new era of rivalry for human influencers: Leveraging opportunities of virtual influencers for digital marketing strategies.},
author = {Fu Y and Jiawen L and Chen R and Zafar AU and Elgammal I},
year = {2026},
journal = {Acta psychologica},
doi = {10.1016/j.actpsy.2025.106196},
url = {https://doi.org/10.1016/j.actpsy.2025.106196}
}RIS
TY - JOUR TI - A new era of rivalry for human influencers: Leveraging opportunities of virtual influencers for digital marketing strategies. AU - Fu Y AU - Jiawen L AU - Chen R AU - Zafar AU AU - Elgammal I PY - 2026 JO - Acta psychologica DO - 10.1016/j.actpsy.2025.106196 UR - https://doi.org/10.1016/j.actpsy.2025.106196 ER -
APA
Y, F., L, J., R, C., AU, Z., & I, E. (2026). A new era of rivalry for human influencers: Leveraging opportunities of virtual influencers for digital marketing strategies.. Acta psychologica. https://doi.org/10.1016/j.actpsy.2025.106196
Source records
- pubmed · retrieved 2026-09-26T08:31:55.696Z