An invitation into inclusive spaces: When perceived brand altruism translates inclusive advertising into brand attitudes, purchase intentions, and eWoM.

Marcovici MM, Mucundorfeanu M

Open source

DOI
10.1016/j.actpsy.2026.106985
Published
2026 Jun
Container
Acta psychologica
Publisher
Not recorded
Open access
unknown

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BibTeX

@article{allodium:10.1016/j.actpsy.2026.106985,
  title = {An invitation into inclusive spaces: When perceived brand altruism translates inclusive advertising into brand attitudes, purchase intentions, and eWoM.},
  author = {Marcovici MM and Mucundorfeanu M},
  year = {2026},
  journal = {Acta psychologica},
  doi = {10.1016/j.actpsy.2026.106985},
  url = {https://doi.org/10.1016/j.actpsy.2026.106985}
}

RIS

TY  - JOUR
TI  - An invitation into inclusive spaces: When perceived brand altruism translates inclusive advertising into brand attitudes, purchase intentions, and eWoM.
AU  - Marcovici MM
AU  - Mucundorfeanu M
PY  - 2026
JO  - Acta psychologica
DO  - 10.1016/j.actpsy.2026.106985
UR  - https://doi.org/10.1016/j.actpsy.2026.106985
ER  - 

APA

MM, M., & M, M. (2026). An invitation into inclusive spaces: When perceived brand altruism translates inclusive advertising into brand attitudes, purchase intentions, and eWoM.. Acta psychologica. https://doi.org/10.1016/j.actpsy.2026.106985

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