Beyond attention spans: Cognitive lock-in and awe experiences in short-video advertising among informavores

Ebtesam Abdullah Alzeiby, Kanishka Pathak, Gyan Prakash, Abhishek Bhushan Singhal, Priyanka Malik, Gábor Szabó-Szentgróti

Open source

DOI
10.1016/j.actpsy.2026.107050
Published
2026-08
Container
Acta Psychologica
Publisher
Elsevier BV
Open access
unknown

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BibTeX

@article{allodium:10.1016/j.actpsy.2026.107050,
  title = {Beyond attention spans: Cognitive lock-in and awe experiences in short-video advertising among informavores},
  author = {Ebtesam Abdullah Alzeiby and Kanishka Pathak and Gyan Prakash and Abhishek Bhushan Singhal and Priyanka Malik and Gábor Szabó-Szentgróti},
  year = {2026},
  journal = {Acta Psychologica},
  doi = {10.1016/j.actpsy.2026.107050},
  url = {https://doi.org/10.1016/j.actpsy.2026.107050}
}

RIS

TY  - JOUR
TI  - Beyond attention spans: Cognitive lock-in and awe experiences in short-video advertising among informavores
AU  - Ebtesam Abdullah Alzeiby
AU  - Kanishka Pathak
AU  - Gyan Prakash
AU  - Abhishek Bhushan Singhal
AU  - Priyanka Malik
AU  - Gábor Szabó-Szentgróti
PY  - 2026
JO  - Acta Psychologica
DO  - 10.1016/j.actpsy.2026.107050
UR  - https://doi.org/10.1016/j.actpsy.2026.107050
ER  - 

APA

Alzeiby, E. A., Pathak, K., Prakash, G., Singhal, A. B., Malik, P., & Szabó-Szentgróti, G. (2026). Beyond attention spans: Cognitive lock-in and awe experiences in short-video advertising among informavores. Acta Psychologica. https://doi.org/10.1016/j.actpsy.2026.107050

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