AI-Augmented marketing decision-making and competitive performance: A resource-based view of capability orchestration.

Sharma R

DOI: 10.1016/j.actpsy.2026.107351
Published: 2026 Aug
Container: Acta psychologica
Publisher: Not recorded
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.actpsy.2026.107351,
  title = {AI-Augmented marketing decision-making and competitive performance: A resource-based view of capability orchestration.},
  author = {Sharma R},
  year = {2026},
  journal = {Acta psychologica},
  doi = {10.1016/j.actpsy.2026.107351},
  url = {https://doi.org/10.1016/j.actpsy.2026.107351}
}

RIS

TY  - JOUR
TI  - AI-Augmented marketing decision-making and competitive performance: A resource-based view of capability orchestration.
AU  - Sharma R
PY  - 2026
JO  - Acta psychologica
DO  - 10.1016/j.actpsy.2026.107351
UR  - https://doi.org/10.1016/j.actpsy.2026.107351
ER  -

APA

R, S. (2026). AI-Augmented marketing decision-making and competitive performance: A resource-based view of capability orchestration.. Acta psychologica. https://doi.org/10.1016/j.actpsy.2026.107351

Source records

pubmed · retrieved 2026-09-25T01:06:10.264Z