From endorsement to adoption: Investigating the moderated-mediation effect of celebrity-endorsed green advertising in India.

Kumar A, Sinha AR

DOI: 10.1016/j.actpsy.2026.107767
Published: 2026 Sep 4
Container: Acta psychologica
Publisher: Not recorded
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.actpsy.2026.107767,
  title = {From endorsement to adoption: Investigating the moderated-mediation effect of celebrity-endorsed green advertising in India.},
  author = {Kumar A and Sinha AR},
  year = {2026},
  journal = {Acta psychologica},
  doi = {10.1016/j.actpsy.2026.107767},
  url = {https://doi.org/10.1016/j.actpsy.2026.107767}
}

RIS

TY  - JOUR
TI  - From endorsement to adoption: Investigating the moderated-mediation effect of celebrity-endorsed green advertising in India.
AU  - Kumar A
AU  - Sinha AR
PY  - 2026
JO  - Acta psychologica
DO  - 10.1016/j.actpsy.2026.107767
UR  - https://doi.org/10.1016/j.actpsy.2026.107767
ER  -

APA

A, K., & AR, S. (2026). From endorsement to adoption: Investigating the moderated-mediation effect of celebrity-endorsed green advertising in India.. Acta psychologica. https://doi.org/10.1016/j.actpsy.2026.107767

Source records

pubmed · retrieved 2026-09-25T21:42:09.826Z