Turning fans into funders: The power of idol communication in mobilising donations for marketing campaigns.

Pham DPT, Cuu LH

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DOI: 10.1016/j.actpsy.2026.107905
Published: 2026 Oct
Container: Acta psychologica
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.1016/j.actpsy.2026.107905,
  title = {Turning fans into funders: The power of idol communication in mobilising donations for marketing campaigns.},
  author = {Pham DPT and Cuu LH},
  year = {2026},
  journal = {Acta psychologica},
  doi = {10.1016/j.actpsy.2026.107905},
  url = {https://doi.org/10.1016/j.actpsy.2026.107905}
}

RIS

TY  - JOUR
TI  - Turning fans into funders: The power of idol communication in mobilising donations for marketing campaigns.
AU  - Pham DPT
AU  - Cuu LH
PY  - 2026
JO  - Acta psychologica
DO  - 10.1016/j.actpsy.2026.107905
UR  - https://doi.org/10.1016/j.actpsy.2026.107905
ER  -

APA

DPT, P., & LH, C. (2026). Turning fans into funders: The power of idol communication in mobilising donations for marketing campaigns.. Acta psychologica. https://doi.org/10.1016/j.actpsy.2026.107905

Source records

pubmed · retrieved 2026-11-10T09:30:22.907Z
europe-pmc · retrieved 2026-11-10T09:30:22.907Z
doaj · retrieved 2026-11-10T09:30:22.902Z