Do intrusive in-app ads in branded mobile applications influence Gen Z users' behavioural responses?

Chetana Balakrishna Maddodi, Pallavi Upadhyaya

Open source

DOI: 10.1016/j.actpsy.2026.108037
Published: 2026-10
Container: Acta Psychologica
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.actpsy.2026.108037,
  title = {Do intrusive in-app ads in branded mobile applications influence Gen Z users' behavioural responses?},
  author = {Chetana Balakrishna Maddodi and Pallavi Upadhyaya},
  year = {2026},
  journal = {Acta Psychologica},
  doi = {10.1016/j.actpsy.2026.108037},
  url = {https://doi.org/10.1016/j.actpsy.2026.108037}
}

RIS

TY  - JOUR
TI  - Do intrusive in-app ads in branded mobile applications influence Gen Z users' behavioural responses?
AU  - Chetana Balakrishna Maddodi
AU  - Pallavi Upadhyaya
PY  - 2026
JO  - Acta Psychologica
DO  - 10.1016/j.actpsy.2026.108037
UR  - https://doi.org/10.1016/j.actpsy.2026.108037
ER  -

APA

Maddodi, C. B., & Upadhyaya, P. (2026). Do intrusive in-app ads in branded mobile applications influence Gen Z users' behavioural responses?. Acta Psychologica. https://doi.org/10.1016/j.actpsy.2026.108037

Source records

crossref · retrieved 2026-11-06T20:19:17.576Z