RETRACTED: Cognitive systems research for neuromarketing assessment on evaluating consumer learning theory with fMRI: Comparing how two Word-Of-Mouth strategies affect the human brain differently after a product harm crisis
- DOI
- 10.1016/j.cogsys.2017.11.004
- Published
- 2018-06
- Container
- Cognitive Systems Research
- Publisher
- Elsevier BV
- Open access
- unknown
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serious concern Score 29/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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Cite this work
BibTeX
@article{allodium:10.1016/j.cogsys.2017.11.004,
title = {RETRACTED: Cognitive systems research for neuromarketing assessment on evaluating consumer learning theory with fMRI: Comparing how two Word-Of-Mouth strategies affect the human brain differently after a product harm crisis},
author = {Melissa Yi-Ting Hsu},
year = {2018},
journal = {Cognitive Systems Research},
doi = {10.1016/j.cogsys.2017.11.004},
url = {https://doi.org/10.1016/j.cogsys.2017.11.004}
}RIS
TY - JOUR TI - RETRACTED: Cognitive systems research for neuromarketing assessment on evaluating consumer learning theory with fMRI: Comparing how two Word-Of-Mouth strategies affect the human brain differently after a product harm crisis AU - Melissa Yi-Ting Hsu PY - 2018 JO - Cognitive Systems Research DO - 10.1016/j.cogsys.2017.11.004 UR - https://doi.org/10.1016/j.cogsys.2017.11.004 ER -
APA
Hsu, M. Y. (2018). RETRACTED: Cognitive systems research for neuromarketing assessment on evaluating consumer learning theory with fMRI: Comparing how two Word-Of-Mouth strategies affect the human brain differently after a product harm crisis. Cognitive Systems Research. https://doi.org/10.1016/j.cogsys.2017.11.004
Source records
- crossref · retrieved 2026-09-24T20:01:55.022Z