Virtual reality along the customer journey: Thinking, feeling, doing, and experiencing.

Ketron S, Kostyk A, Cowan K, Kristofferson K

DOI: 10.1016/j.copsyc.2026.102491
Published: 2026 Oct 28
Container: Current opinion in psychology
Publisher: Not recorded
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.copsyc.2026.102491,
  title = {Virtual reality along the customer journey: Thinking, feeling, doing, and experiencing.},
  author = {Ketron S and Kostyk A and Cowan K and Kristofferson K},
  year = {2026},
  journal = {Current opinion in psychology},
  doi = {10.1016/j.copsyc.2026.102491},
  url = {https://doi.org/10.1016/j.copsyc.2026.102491}
}

RIS

TY  - JOUR
TI  - Virtual reality along the customer journey: Thinking, feeling, doing, and experiencing.
AU  - Ketron S
AU  - Kostyk A
AU  - Cowan K
AU  - Kristofferson K
PY  - 2026
JO  - Current opinion in psychology
DO  - 10.1016/j.copsyc.2026.102491
UR  - https://doi.org/10.1016/j.copsyc.2026.102491
ER  -

APA

S, K., A, K., K, C., & K, K. (2026). Virtual reality along the customer journey: Thinking, feeling, doing, and experiencing.. Current opinion in psychology. https://doi.org/10.1016/j.copsyc.2026.102491

Source records

pubmed · retrieved 2026-11-10T10:08:46.723Z