Changing project business orientations : Towards a new logic of project marketing

Anne Jalkala, Bernard Cova, Robert Salle, Risto Salminen

DOI: 10.1016/j.emj.2009.04.005
Published: 2010-04-01
Container: European Management Journal
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.1016/j.emj.2009.04.005,
  title = {Changing project business orientations : Towards a new logic of project marketing},
  author = {Anne Jalkala and Bernard Cova and Robert Salle and Risto Salminen},
  year = {2010},
  journal = {European Management Journal},
  doi = {10.1016/j.emj.2009.04.005},
  url = {https://doi.org/10.1016/j.emj.2009.04.005}
}

RIS

TY  - JOUR
TI  - Changing project business orientations : Towards a new logic of project marketing
AU  - Anne Jalkala
AU  - Bernard Cova
AU  - Robert Salle
AU  - Risto Salminen
PY  - 2010
JO  - European Management Journal
DO  - 10.1016/j.emj.2009.04.005
UR  - https://doi.org/10.1016/j.emj.2009.04.005
ER  -

APA

Jalkala, A., Cova, B., Salle, R., & Salminen, R. (2010). Changing project business orientations : Towards a new logic of project marketing. European Management Journal. https://doi.org/10.1016/j.emj.2009.04.005

Source records

hal · retrieved 2026-09-25T03:01:43.858Z