Seeing the grain: How transparent window size influences purchase intention and visual attention in rice packaging.

Calderón N, Ola E, Frauenhoffer S, Ma W, Chung L, Seo HS

Open source

DOI
10.1016/j.foodres.2026.119874
Published
2026 Oct 31
Container
Food research international (Ottawa, Ont.)
Publisher
Not recorded
Open access
unknown

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BibTeX

@article{allodium:10.1016/j.foodres.2026.119874,
  title = {Seeing the grain: How transparent window size influences purchase intention and visual attention in rice packaging.},
  author = {Calderón N and Ola E and Frauenhoffer S and Ma W and Chung L and Seo HS},
  year = {2026},
  journal = {Food research international (Ottawa, Ont.)},
  doi = {10.1016/j.foodres.2026.119874},
  url = {https://doi.org/10.1016/j.foodres.2026.119874}
}

RIS

TY  - JOUR
TI  - Seeing the grain: How transparent window size influences purchase intention and visual attention in rice packaging.
AU  - Calderón N
AU  - Ola E
AU  - Frauenhoffer S
AU  - Ma W
AU  - Chung L
AU  - Seo HS
PY  - 2026
JO  - Food research international (Ottawa, Ont.)
DO  - 10.1016/j.foodres.2026.119874
UR  - https://doi.org/10.1016/j.foodres.2026.119874
ER  - 

APA

N, C., E, O., S, F., W, M., L, C., & HS, S. (2026). Seeing the grain: How transparent window size influences purchase intention and visual attention in rice packaging.. Food research international (Ottawa, Ont.). https://doi.org/10.1016/j.foodres.2026.119874

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