Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?

Yasri Y, Susanto P, Hoque ME, Gusti MA

Open source

DOI
10.1016/j.heliyon.2020.e05532
Published
2020 Nov
Container
Heliyon
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.1016/j.heliyon.2020.e05532,
  title = {Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?},
  author = {Yasri Y and Susanto P and Hoque ME and Gusti MA},
  year = {2020},
  journal = {Heliyon},
  doi = {10.1016/j.heliyon.2020.e05532},
  url = {https://doi.org/10.1016/j.heliyon.2020.e05532}
}

RIS

TY  - JOUR
TI  - Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?
AU  - Yasri Y
AU  - Susanto P
AU  - Hoque ME
AU  - Gusti MA
PY  - 2020
JO  - Heliyon
DO  - 10.1016/j.heliyon.2020.e05532
UR  - https://doi.org/10.1016/j.heliyon.2020.e05532
ER  - 

APA

Y, Y., P, S., ME, H., & MA, G. (2020). Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?. Heliyon. https://doi.org/10.1016/j.heliyon.2020.e05532

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