Customer review or influencer endorsement: which one influences purchase intention more?

Dwidienawati D, Tjahjana D, Abdinagoro SB, Gandasari D, Munawaroh

DOI: 10.1016/j.heliyon.2020.e05543
Published: 2020 Nov
Container: Heliyon
Publisher: Not recorded
Open access: yes

Credibility signals

limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.1016/j.heliyon.2020.e05543,
  title = {Customer review or influencer endorsement: which one influences purchase intention more?},
  author = {Dwidienawati D and Tjahjana D and Abdinagoro SB and Gandasari D and Munawaroh},
  year = {2020},
  journal = {Heliyon},
  doi = {10.1016/j.heliyon.2020.e05543},
  url = {https://doi.org/10.1016/j.heliyon.2020.e05543}
}

RIS

TY  - JOUR
TI  - Customer review or influencer endorsement: which one influences purchase intention more?
AU  - Dwidienawati D
AU  - Tjahjana D
AU  - Abdinagoro SB
AU  - Gandasari D
AU  - Munawaroh
PY  - 2020
JO  - Heliyon
DO  - 10.1016/j.heliyon.2020.e05543
UR  - https://doi.org/10.1016/j.heliyon.2020.e05543
ER  -

APA

D, D., D, T., SB, A., D, G., & Munawaroh (2020). Customer review or influencer endorsement: which one influences purchase intention more?. Heliyon. https://doi.org/10.1016/j.heliyon.2020.e05543

Source records

pubmed · retrieved 2026-11-10T13:10:53.943Z