Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior.
- DOI
- 10.1016/j.heliyon.2023.e16657
- Published
- 2023 Jun
- Container
- Heliyon
- Publisher
- Not recorded
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.1016/j.heliyon.2023.e16657,
title = {Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior.},
author = {Farid MS and Cavicchi A and Rahman MM and Barua S and Ethen DZ and Happy FA and Rasheduzzaman M and Sharma D and Alam MJ},
year = {2023},
journal = {Heliyon},
doi = {10.1016/j.heliyon.2023.e16657},
url = {https://doi.org/10.1016/j.heliyon.2023.e16657}
}RIS
TY - JOUR TI - Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior. AU - Farid MS AU - Cavicchi A AU - Rahman MM AU - Barua S AU - Ethen DZ AU - Happy FA AU - Rasheduzzaman M AU - Sharma D AU - Alam MJ PY - 2023 JO - Heliyon DO - 10.1016/j.heliyon.2023.e16657 UR - https://doi.org/10.1016/j.heliyon.2023.e16657 ER -
APA
MS, F., A, C., MM, R., S, B., DZ, E., FA, H., M, R., D, S., & MJ, A. (2023). Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior.. Heliyon. https://doi.org/10.1016/j.heliyon.2023.e16657
Source records
- pubmed · retrieved 2026-09-25T17:55:41.036Z