Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception.

Feng Z, Al Mamun A, Masukujjaman M, Wu M, Yang Q

Open source

DOI: 10.1016/j.heliyon.2024.e28347
Published: 2024 Apr 15
Container: Heliyon
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1016/j.heliyon.2024.e28347,
  title = {Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception.},
  author = {Feng Z and Al Mamun A and Masukujjaman M and Wu M and Yang Q},
  year = {2024},
  journal = {Heliyon},
  doi = {10.1016/j.heliyon.2024.e28347},
  url = {https://doi.org/10.1016/j.heliyon.2024.e28347}
}

RIS

TY  - JOUR
TI  - Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception.
AU  - Feng Z
AU  - Al Mamun A
AU  - Masukujjaman M
AU  - Wu M
AU  - Yang Q
PY  - 2024
JO  - Heliyon
DO  - 10.1016/j.heliyon.2024.e28347
UR  - https://doi.org/10.1016/j.heliyon.2024.e28347
ER  -

APA

Z, F., A, A. M., M, M., M, W., & Q, Y. (2024). Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception.. Heliyon. https://doi.org/10.1016/j.heliyon.2024.e28347

Source records

pubmed · retrieved 2026-09-25T18:39:09.322Z
europe-pmc · retrieved 2026-09-25T18:39:09.298Z
doaj · retrieved 2026-09-25T18:39:09.312Z