The effect of mobile marketing antecedents on the purchase intention of staple products: A case of the bottom of the pyramid (BoP) market segment in Khayelitsha, South Africa

Siphiwe Dlamini, Wandile Mvula, Gift Donga

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DOI: 10.1016/j.heliyon.2024.e32066
Published: 2024-06
Container: Heliyon
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.heliyon.2024.e32066,
  title = {The effect of mobile marketing antecedents on the purchase intention of staple products: A case of the bottom of the pyramid (BoP) market segment in Khayelitsha, South Africa},
  author = {Siphiwe Dlamini and Wandile Mvula and Gift Donga},
  year = {2024},
  journal = {Heliyon},
  doi = {10.1016/j.heliyon.2024.e32066},
  url = {https://doi.org/10.1016/j.heliyon.2024.e32066}
}

RIS

TY  - JOUR
TI  - The effect of mobile marketing antecedents on the purchase intention of staple products: A case of the bottom of the pyramid (BoP) market segment in Khayelitsha, South Africa
AU  - Siphiwe Dlamini
AU  - Wandile Mvula
AU  - Gift Donga
PY  - 2024
JO  - Heliyon
DO  - 10.1016/j.heliyon.2024.e32066
UR  - https://doi.org/10.1016/j.heliyon.2024.e32066
ER  -

APA

Dlamini, S., Mvula, W., & Donga, G. (2024). The effect of mobile marketing antecedents on the purchase intention of staple products: A case of the bottom of the pyramid (BoP) market segment in Khayelitsha, South Africa. Heliyon. https://doi.org/10.1016/j.heliyon.2024.e32066

Source records

crossref · retrieved 2026-09-25T20:47:46.070Z