The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands.
- DOI
- 10.1016/j.heliyon.2024.e36030
- Published
- 2024 Aug 30
- Container
- Heliyon
- Publisher
- Not recorded
- Open access
- yes
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BibTeX
@article{allodium:10.1016/j.heliyon.2024.e36030,
title = {The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands.},
author = {Sun H and Dai YY and Jeon SS and Lee R and Wang H and Shi X and Sun L and Wang Y},
year = {2024},
journal = {Heliyon},
doi = {10.1016/j.heliyon.2024.e36030},
url = {https://doi.org/10.1016/j.heliyon.2024.e36030}
}RIS
TY - JOUR TI - The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands. AU - Sun H AU - Dai YY AU - Jeon SS AU - Lee R AU - Wang H AU - Shi X AU - Sun L AU - Wang Y PY - 2024 JO - Heliyon DO - 10.1016/j.heliyon.2024.e36030 UR - https://doi.org/10.1016/j.heliyon.2024.e36030 ER -
APA
H, S., YY, D., SS, J., R, L., H, W., X, S., L, S., & Y, W. (2024). The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands.. Heliyon. https://doi.org/10.1016/j.heliyon.2024.e36030
Source records
- pubmed · retrieved 2026-09-26T12:57:33.116Z