On the importance of social integration for minority targeting effectiveness

Michael Antioco, Joëlle Vanhamme, Anaïk Hardy, Lidwine Bernardin

Open source

DOI: 10.1016/j.ijresmar.2012.08.001
Published: 2012-12
Container: International Journal of Research in Marketing
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.ijresmar.2012.08.001,
  title = {On the importance of social integration for minority targeting effectiveness},
  author = {Michael Antioco and Joëlle Vanhamme and Anaïk Hardy and Lidwine Bernardin},
  year = {2012},
  journal = {International Journal of Research in Marketing},
  doi = {10.1016/j.ijresmar.2012.08.001},
  url = {https://doi.org/10.1016/j.ijresmar.2012.08.001}
}

RIS

TY  - JOUR
TI  - On the importance of social integration for minority targeting effectiveness
AU  - Michael Antioco
AU  - Joëlle Vanhamme
AU  - Anaïk Hardy
AU  - Lidwine Bernardin
PY  - 2012
JO  - International Journal of Research in Marketing
DO  - 10.1016/j.ijresmar.2012.08.001
UR  - https://doi.org/10.1016/j.ijresmar.2012.08.001
ER  -

APA

Antioco, M., Vanhamme, J., Hardy, A., & Bernardin, L. (2012). On the importance of social integration for minority targeting effectiveness. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2012.08.001

Source records

crossref · retrieved 2026-09-25T23:30:26.167Z