Exploring the concept of asymmetry: A typology for analysing customer-supplier relationships

Rhona Johnsen, David Ford

DOI: 10.1016/j.indmarman.2007.05.004
Published: 2008
Container: Industrial Marketing Management
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.1016/j.indmarman.2007.05.004,
  title = {Exploring the concept of asymmetry: A typology for analysing customer-supplier relationships},
  author = {Rhona Johnsen and David Ford},
  year = {2008},
  journal = {Industrial Marketing Management},
  doi = {10.1016/j.indmarman.2007.05.004},
  url = {https://doi.org/10.1016/j.indmarman.2007.05.004}
}

RIS

TY  - JOUR
TI  - Exploring the concept of asymmetry: A typology for analysing customer-supplier relationships
AU  - Rhona Johnsen
AU  - David Ford
PY  - 2008
JO  - Industrial Marketing Management
DO  - 10.1016/j.indmarman.2007.05.004
UR  - https://doi.org/10.1016/j.indmarman.2007.05.004
ER  -

APA

Johnsen, R., & Ford, D. (2008). Exploring the concept of asymmetry: A typology for analysing customer-supplier relationships. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2007.05.004

Source records

hal · retrieved 2026-09-26T09:37:55.032Z