Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Open source

DOI
10.1016/j.indmarman.2018.04.007
Published
2018-07
Container
Industrial Marketing Management
Publisher
Not recorded
Open access
no

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BibTeX

@article{allodium:10.1016/j.indmarman.2018.04.007,
  title = {Brand management efficiency and firm value: An integrated resource based and signalling theory perspective},
  author = {Mahabubur Rahman and M. Ángeles Rodríguez-Serrano and Mary Lambkin},
  year = {2018},
  journal = {Industrial Marketing Management},
  doi = {10.1016/j.indmarman.2018.04.007},
  url = {https://doi.org/10.1016/j.indmarman.2018.04.007}
}

RIS

TY  - JOUR
TI  - Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
AU  - Mahabubur Rahman
AU  - M. Ángeles Rodríguez-Serrano
AU  - Mary Lambkin
PY  - 2018
JO  - Industrial Marketing Management
DO  - 10.1016/j.indmarman.2018.04.007
UR  - https://doi.org/10.1016/j.indmarman.2018.04.007
ER  - 

APA

Rahman, M., Rodríguez-Serrano, M. Á., & Lambkin, M. (2018). Brand management efficiency and firm value: An integrated resource based and signalling theory perspective. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2018.04.007

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