Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data

Pradeep Kumar Ponnamma Divakaran, Adrian Palmer, Helle Alsted Søndergaard, Roman Matkovskyy

Open source

DOI
10.1016/j.intmar.2016.10.004
Published
2017-05
Container
Journal of Interactive Marketing
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.1016/j.intmar.2016.10.004,
  title = {Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data},
  author = {Pradeep Kumar Ponnamma Divakaran and Adrian Palmer and Helle Alsted Søndergaard and Roman Matkovskyy},
  year = {2017},
  journal = {Journal of Interactive Marketing},
  doi = {10.1016/j.intmar.2016.10.004},
  url = {https://doi.org/10.1016/j.intmar.2016.10.004}
}

RIS

TY  - JOUR
TI  - Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data
AU  - Pradeep Kumar Ponnamma Divakaran
AU  - Adrian Palmer
AU  - Helle Alsted Søndergaard
AU  - Roman Matkovskyy
PY  - 2017
JO  - Journal of Interactive Marketing
DO  - 10.1016/j.intmar.2016.10.004
UR  - https://doi.org/10.1016/j.intmar.2016.10.004
ER  - 

APA

Divakaran, P. K. P., Palmer, A., Søndergaard, H. A., & Matkovskyy, R. (2017). Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data. Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2016.10.004

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