A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

Laurent Busca, Laurent Bertrandias

Open source

DOI: 10.1016/j.intmar.2019.08.002
Published: 2020-02
Container: Journal of Interactive Marketing
Publisher: SAGE Publications
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.intmar.2019.08.002,
  title = {A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing},
  author = {Laurent Busca and Laurent Bertrandias},
  year = {2020},
  journal = {Journal of Interactive Marketing},
  doi = {10.1016/j.intmar.2019.08.002},
  url = {https://doi.org/10.1016/j.intmar.2019.08.002}
}

RIS

TY  - JOUR
TI  - A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing
AU  - Laurent Busca
AU  - Laurent Bertrandias
PY  - 2020
JO  - Journal of Interactive Marketing
DO  - 10.1016/j.intmar.2019.08.002
UR  - https://doi.org/10.1016/j.intmar.2019.08.002
ER  -

APA

Busca, L., & Bertrandias, L. (2020). A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing. Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2019.08.002

Source records

crossref · retrieved 2026-09-26T12:51:34.316Z