Navigating sustainable digital transformation in South-South cross-border E-Commerce: Insights on cultural adaptation, green marketing strategy, and inclusive business model innovation
- DOI
- 10.1016/j.iref.2026.104907
- Published
- 2026-03
- Container
- International Review of Economics & Finance
- Publisher
- Elsevier BV
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.1016/j.iref.2026.104907,
title = {Navigating sustainable digital transformation in South-South cross-border E-Commerce: Insights on cultural adaptation, green marketing strategy, and inclusive business model innovation},
author = {Abriham Ebabu Engidaw and Haichun Yu and Weikang Zou and Yixiong Huang and Ayele Addis Ambelu},
year = {2026},
journal = {International Review of Economics \& Finance},
doi = {10.1016/j.iref.2026.104907},
url = {https://doi.org/10.1016/j.iref.2026.104907}
}RIS
TY - JOUR TI - Navigating sustainable digital transformation in South-South cross-border E-Commerce: Insights on cultural adaptation, green marketing strategy, and inclusive business model innovation AU - Abriham Ebabu Engidaw AU - Haichun Yu AU - Weikang Zou AU - Yixiong Huang AU - Ayele Addis Ambelu PY - 2026 JO - International Review of Economics & Finance DO - 10.1016/j.iref.2026.104907 UR - https://doi.org/10.1016/j.iref.2026.104907 ER -
APA
Engidaw, A. E., Yu, H., Zou, W., Huang, Y., & Ambelu, A. A. (2026). Navigating sustainable digital transformation in South-South cross-border E-Commerce: Insights on cultural adaptation, green marketing strategy, and inclusive business model innovation. International Review of Economics & Finance. https://doi.org/10.1016/j.iref.2026.104907
Source records
- crossref · retrieved 2026-09-25T22:44:20.378Z