Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
- DOI
- 10.1016/j.jbusres.2010.11.020
- Published
- 2011-09
- Container
- Journal of Business Research
- Publisher
- Not recorded
- Open access
- no
Credibility signals
limited evidence Score 43/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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Cite this work
BibTeX
@article{allodium:10.1016/j.jbusres.2010.11.020,
title = {Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality},
author = {Leila Hamzaoui-Essoussi and Dwight Merunka and Boris Bartikowski},
year = {2011},
journal = {Journal of Business Research},
doi = {10.1016/j.jbusres.2010.11.020},
url = {https://doi.org/10.1016/j.jbusres.2010.11.020}
}RIS
TY - JOUR TI - Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality AU - Leila Hamzaoui-Essoussi AU - Dwight Merunka AU - Boris Bartikowski PY - 2011 JO - Journal of Business Research DO - 10.1016/j.jbusres.2010.11.020 UR - https://doi.org/10.1016/j.jbusres.2010.11.020 ER -
APA
Hamzaoui-Essoussi, L., Merunka, D., & Bartikowski, B. (2011). Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2010.11.020
Source records
- hal · retrieved 2026-09-26T04:58:02.385Z