Consumption community commitment: Newbies and longstanding members´ brand engagement and loyalty

K. Raies, Hans Mulhbacher, M.-L. Gavard-Perret

DOI: 10.1016/j.jbusres.2015.04.007
Published: 2015
Container: Journal of Business Research
Publisher: Not recorded
Open access: no

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limited evidence Score 43/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.1016/j.jbusres.2015.04.007,
  title = {Consumption community commitment: Newbies and longstanding members´ brand engagement and loyalty},
  author = {K. Raies and Hans Mulhbacher and M.-L. Gavard-Perret},
  year = {2015},
  journal = {Journal of Business Research},
  doi = {10.1016/j.jbusres.2015.04.007},
  url = {https://doi.org/10.1016/j.jbusres.2015.04.007}
}

RIS

TY  - JOUR
TI  - Consumption community commitment: Newbies and longstanding members´ brand engagement and loyalty
AU  - K. Raies
AU  - Hans Mulhbacher
AU  - M.-L. Gavard-Perret
PY  - 2015
JO  - Journal of Business Research
DO  - 10.1016/j.jbusres.2015.04.007
UR  - https://doi.org/10.1016/j.jbusres.2015.04.007
ER  -

APA

Raies, K., Mulhbacher, H., & Gavard-Perret, M. (2015). Consumption community commitment: Newbies and longstanding members´ brand engagement and loyalty. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2015.04.007

Source records

hal · retrieved 2026-11-10T10:32:10.380Z