From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”

Géraldine Michel

Open source

DOI
10.1016/j.jbusres.2016.06.022
Published
2017-01
Container
Journal of Business Research
Publisher
Not recorded
Open access
no

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BibTeX

@article{allodium:10.1016/j.jbusres.2016.06.022,
  title = {From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”},
  author = {Géraldine Michel},
  year = {2017},
  journal = {Journal of Business Research},
  doi = {10.1016/j.jbusres.2016.06.022},
  url = {https://doi.org/10.1016/j.jbusres.2016.06.022}
}

RIS

TY  - JOUR
TI  - From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”
AU  - Géraldine Michel
PY  - 2017
JO  - Journal of Business Research
DO  - 10.1016/j.jbusres.2016.06.022
UR  - https://doi.org/10.1016/j.jbusres.2016.06.022
ER  - 

APA

Michel, G. (2017). From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2016.06.022

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