Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value

Ilenia Confente, Daniele Scarpi, Ivan Russo

Open source

DOI
10.1016/j.jbusres.2019.10.030
Published
2020-05
Container
Journal of Business Research
Publisher
Elsevier BV
Open access
unknown

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BibTeX

@article{allodium:10.1016/j.jbusres.2019.10.030,
  title = {Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value},
  author = {Ilenia Confente and Daniele Scarpi and Ivan Russo},
  year = {2020},
  journal = {Journal of Business Research},
  doi = {10.1016/j.jbusres.2019.10.030},
  url = {https://doi.org/10.1016/j.jbusres.2019.10.030}
}

RIS

TY  - JOUR
TI  - Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value
AU  - Ilenia Confente
AU  - Daniele Scarpi
AU  - Ivan Russo
PY  - 2020
JO  - Journal of Business Research
DO  - 10.1016/j.jbusres.2019.10.030
UR  - https://doi.org/10.1016/j.jbusres.2019.10.030
ER  - 

APA

Confente, I., Scarpi, D., & Russo, I. (2020). Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.10.030

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