Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam

Arthur Nguyen, Nil Özçaglar-Toulouse

Open source

DOI: 10.1016/j.jbusres.2020.08.029
Published: 2021-01
Container: Journal of Business Research
Publisher: Elsevier BV
Open access: unknown

Credibility signals

uncertain Score 64/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

supportingDOI registered: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
supportingDOI resolves: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
not scoredDirectory of Open Access Journals: No matching DOAJ record was present in this response. No allow-list match; this is not evidence of low credibility. Source: DOAJ; license: CC0
not scoredMEDLINE indexed: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredOpenAlex core source: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredKnown publisher allow-list: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredROR affiliation: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredRetraction Watch retraction: No retraction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch expression of concern: No expression of concern notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch correction: No correction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch reinstatement: No reinstatement notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredOpen access status: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication license: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication version: A publication version was supplied but is not scored. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
supportingMetadata completeness: All 6 scored descriptive metadata groups are present. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

Cite this work

BibTeX

@article{allodium:10.1016/j.jbusres.2020.08.029,
  title = {Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam},
  author = {Arthur Nguyen and Nil Özçaglar-Toulouse},
  year = {2021},
  journal = {Journal of Business Research},
  doi = {10.1016/j.jbusres.2020.08.029},
  url = {https://doi.org/10.1016/j.jbusres.2020.08.029}
}

RIS

TY  - JOUR
TI  - Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam
AU  - Arthur Nguyen
AU  - Nil Özçaglar-Toulouse
PY  - 2021
JO  - Journal of Business Research
DO  - 10.1016/j.jbusres.2020.08.029
UR  - https://doi.org/10.1016/j.jbusres.2020.08.029
ER  -

APA

Nguyen, A., & Özçaglar-Toulouse, N. (2021). Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.08.029

Source records

crossref · retrieved 2026-11-10T11:59:27.406Z