When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness

K. R. Dörnyei, R. Lunardo

DOI: 10.1016/j.jbusres.2021.08.037
Published: 2021-12
Container: Journal of Business Research
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.1016/j.jbusres.2021.08.037,
  title = {When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness},
  author = {K. R. Dörnyei and R. Lunardo},
  year = {2021},
  journal = {Journal of Business Research},
  doi = {10.1016/j.jbusres.2021.08.037},
  url = {https://doi.org/10.1016/j.jbusres.2021.08.037}
}

RIS

TY  - JOUR
TI  - When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness
AU  - K. R. Dörnyei
AU  - R. Lunardo
PY  - 2021
JO  - Journal of Business Research
DO  - 10.1016/j.jbusres.2021.08.037
UR  - https://doi.org/10.1016/j.jbusres.2021.08.037
ER  -

APA

Dörnyei, K. R., & Lunardo, R. (2021). When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.08.037

Source records

hal · retrieved 2026-09-26T18:20:02.290Z