Achieving the promise of AI and ML in delivering economic and relational customer value in B2B

Zoran Latinovic, Sharmila C. Chatterjee

Open source

DOI
10.1016/j.jbusres.2022.01.052
Published
2022-05
Container
Journal of Business Research
Publisher
Elsevier BV
Open access
unknown

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BibTeX

@article{allodium:10.1016/j.jbusres.2022.01.052,
  title = {Achieving the promise of AI and ML in delivering economic and relational customer value in B2B},
  author = {Zoran Latinovic and Sharmila C. Chatterjee},
  year = {2022},
  journal = {Journal of Business Research},
  doi = {10.1016/j.jbusres.2022.01.052},
  url = {https://doi.org/10.1016/j.jbusres.2022.01.052}
}

RIS

TY  - JOUR
TI  - Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
AU  - Zoran Latinovic
AU  - Sharmila C. Chatterjee
PY  - 2022
JO  - Journal of Business Research
DO  - 10.1016/j.jbusres.2022.01.052
UR  - https://doi.org/10.1016/j.jbusres.2022.01.052
ER  - 

APA

Latinovic, Z., & Chatterjee, S. C. (2022). Achieving the promise of AI and ML in delivering economic and relational customer value in B2B. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2022.01.052

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