Machine learning in marketing : Recent progress and future research directions
- DOI
- 10.1016/j.jbusres.2023.114254
- Published
- 2024-01-01
- Container
- Journal of Business Research
- Publisher
- Not recorded
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.1016/j.jbusres.2023.114254,
title = {Machine learning in marketing : Recent progress and future research directions},
author = {Dennis Herhausen and Stefan F. Bernritter and Eric W. T. Ngai and Ajay Kumar and Dursun Delen},
year = {2024},
journal = {Journal of Business Research},
doi = {10.1016/j.jbusres.2023.114254},
url = {https://doi.org/10.1016/j.jbusres.2023.114254}
}RIS
TY - JOUR TI - Machine learning in marketing : Recent progress and future research directions AU - Dennis Herhausen AU - Stefan F. Bernritter AU - Eric W. T. Ngai AU - Ajay Kumar AU - Dursun Delen PY - 2024 JO - Journal of Business Research DO - 10.1016/j.jbusres.2023.114254 UR - https://doi.org/10.1016/j.jbusres.2023.114254 ER -
APA
Herhausen, D., Bernritter, S. F., Ngai, E. W. T., Kumar, A., & Delen, D. (2024). Machine learning in marketing : Recent progress and future research directions. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2023.114254
Source records
- hal · retrieved 2026-09-25T12:52:41.419Z