Digital brand equity: The concept, antecedents, measurement, and future development

Stephen L. France, Nebojsa S. Davcik, Brett J. Kazandjian

Open source

DOI: 10.1016/j.jbusres.2025.115273
Published: 2025-04
Container: Journal of Business Research
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.jbusres.2025.115273,
  title = {Digital brand equity: The concept, antecedents, measurement, and future development},
  author = {Stephen L. France and Nebojsa S. Davcik and Brett J. Kazandjian},
  year = {2025},
  journal = {Journal of Business Research},
  doi = {10.1016/j.jbusres.2025.115273},
  url = {https://doi.org/10.1016/j.jbusres.2025.115273}
}

RIS

TY  - JOUR
TI  - Digital brand equity: The concept, antecedents, measurement, and future development
AU  - Stephen L. France
AU  - Nebojsa S. Davcik
AU  - Brett J. Kazandjian
PY  - 2025
JO  - Journal of Business Research
DO  - 10.1016/j.jbusres.2025.115273
UR  - https://doi.org/10.1016/j.jbusres.2025.115273
ER  -

APA

France, S. L., Davcik, N. S., & Kazandjian, B. J. (2025). Digital brand equity: The concept, antecedents, measurement, and future development. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2025.115273

Source records

crossref · retrieved 2026-09-25T21:19:58.428Z