The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages

Ayse K. Uskul, David K. Sherman, John Fitzgibbon

Open source

DOI
10.1016/j.jesp.2008.12.005
Published
2009-05
Container
Journal of Experimental Social Psychology
Publisher
Elsevier BV
Open access
unknown

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BibTeX

@article{allodium:10.1016/j.jesp.2008.12.005,
  title = {The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages},
  author = {Ayse K. Uskul and David K. Sherman and John Fitzgibbon},
  year = {2009},
  journal = {Journal of Experimental Social Psychology},
  doi = {10.1016/j.jesp.2008.12.005},
  url = {https://doi.org/10.1016/j.jesp.2008.12.005}
}

RIS

TY  - JOUR
TI  - The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages
AU  - Ayse K. Uskul
AU  - David K. Sherman
AU  - John Fitzgibbon
PY  - 2009
JO  - Journal of Experimental Social Psychology
DO  - 10.1016/j.jesp.2008.12.005
UR  - https://doi.org/10.1016/j.jesp.2008.12.005
ER  - 

APA

Uskul, A. K., Sherman, D. K., & Fitzgibbon, J. (2009). The cultural congruency effect: Culture, regulatory focus, and the effectiveness of gain- vs. loss-framed health messages. Journal of Experimental Social Psychology. https://doi.org/10.1016/j.jesp.2008.12.005

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