A cross-category investigation into the effects of nine-ending pricing on brand choice

Paul-Valentin Ngobo, Patrick Legohérel, Nicolas Guéguen

Open source

DOI: 10.1016/j.jretconser.2010.03.018
Published: 2010-09
Container: Journal of Retailing and Consumer Services
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.jretconser.2010.03.018,
  title = {A cross-category investigation into the effects of nine-ending pricing on brand choice},
  author = {Paul-Valentin Ngobo and Patrick Legohérel and Nicolas Guéguen},
  year = {2010},
  journal = {Journal of Retailing and Consumer Services},
  doi = {10.1016/j.jretconser.2010.03.018},
  url = {https://doi.org/10.1016/j.jretconser.2010.03.018}
}

RIS

TY  - JOUR
TI  - A cross-category investigation into the effects of nine-ending pricing on brand choice
AU  - Paul-Valentin Ngobo
AU  - Patrick Legohérel
AU  - Nicolas Guéguen
PY  - 2010
JO  - Journal of Retailing and Consumer Services
DO  - 10.1016/j.jretconser.2010.03.018
UR  - https://doi.org/10.1016/j.jretconser.2010.03.018
ER  -

APA

Ngobo, P., Legohérel, P., & Guéguen, N. (2010). A cross-category investigation into the effects of nine-ending pricing on brand choice. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2010.03.018

Source records

crossref · retrieved 2026-09-26T10:32:49.280Z