The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing

Matthew A. Hawkins

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DOI: 10.1016/j.jretconser.2020.102250
Published: 2020-11
Container: Journal of Retailing and Consumer Services
Publisher: Elsevier BV
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.1016/j.jretconser.2020.102250,
  title = {The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing},
  author = {Matthew A. Hawkins},
  year = {2020},
  journal = {Journal of Retailing and Consumer Services},
  doi = {10.1016/j.jretconser.2020.102250},
  url = {https://doi.org/10.1016/j.jretconser.2020.102250}
}

RIS

TY  - JOUR
TI  - The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing
AU  - Matthew A. Hawkins
PY  - 2020
JO  - Journal of Retailing and Consumer Services
DO  - 10.1016/j.jretconser.2020.102250
UR  - https://doi.org/10.1016/j.jretconser.2020.102250
ER  -

APA

Hawkins, M. A. (2020). The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102250

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crossref · retrieved 2026-09-25T10:53:44.689Z